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Exclusive free-to-air; all 52 matches live plus highlights on ITV Sport YouTube; 10th successive edition on ITV since 1991.
Free to watch on: ITV1, STV, ITVX, STV Player.
Frequently asked questions
What TV channel shows Rugby World Cup in United Kingdom?
On TV, Rugby World Cup is shown in United Kingdom on ITV1, STV.
How can I stream Rugby World Cup live in United Kingdom?
You can stream Rugby World Cup live in United Kingdom on ITVX, STV Player.
Can I watch Rugby World Cup for free in United Kingdom?
Yes — ITV1, STV, ITVX, STV Player carry it free / free-to-air in United Kingdom. See the rights notes on this page for any limits.
Is this guide up to date?
Rights data on this page was last verified on 2026-09-24. Broadcast rights run on multi-year contracts, so lineups are stable — but check the broadcaster directly before subscribing.